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Get The Last Bits Of Cash From Holiday Wallets
Read on Business2Community
The results are in and it’s official: People are shopping. A lot. Katie's Twitter page s not so different from past Black Friday/Cyber Monday/Cyber Week results – this has been the biggest shopping week of the year since Shop.org introduced Cyber Monday/Week. But, this holiday shopping season may be remembered for a few unique reasons:
Weaker Black Friday:The New York Times reportedthat Black Friday results were disappointing, but the low numbers may have been due to a “Black November.†Given the shorter shopping period this year, sales for holiday shoppers began as early as November 1. That and Thanksgiving Day sales may have eaten into Friday. All that said, the NRF reports that the number of shoppers was up, but the dollar amount spent ($407 per person) was lower than last year.
Strongest Cyber Monday on Record:Internet Retailer reportedthat $2.29 billion was spent on Cyber Monday, shattering all historical records.Business Insider estimatesthat total e-commerce grew 24% over the three key days.ChannelAdvisor attributespart of this growth to shoppers scouring online stores for products that were sold out in-store. Also, where Cyber Monday used to be shop-at-work event, shopping this year extended well into the evening hours.
Strong Online Christmas Day Sales:San Jose Mercury News reportedthat online sales were up 16.5% over last year. Amazon announced on Thursday, December 26, that 2013 was its best-ever season, and Amazon Prime had a record-breaking number of new customers.
Now what? How can Katie's Twitter page continue to drive sales through the new year and continue the holiday shopping momentum? Regardless of how much has been spent, there are still plenty of shoppers making purchases and taking advantage of the after Christmas sales. What can be done to make sure those shoppers spend with you?
No matter what you decide, shoppers are still out there.
https://www.forbes.com For Thought:How are you ramping up your spend to amplify shopping results in the new year? Reply in the comments.
Anearlier versionof this post appeared on MediaMath’s blog on December 18, 2013.
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